Morning Brew Daily Shaun White on Business Life After Olympic Gold
Dec 26, 2023
Shaun White, a three-time Olympic gold medalist in snowboarding and founder of the Whitespace apparel brand, dives into his transition from champion athlete to entrepreneur. He shares challenges and triumphs in launching Whitespace on Shopify, and discusses plans for a snowboarding camp to nurture future talent. Shaun humorously ranks trick names and reflects on the evolution of both snowboarding and winter fashion, emphasizing the sport's technological advancements and his passion for fostering young athletes.
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From Snowboarder to Business Owner
- Shaun White, a former Olympic snowboarder, has transitioned into business by creating his own apparel brand, Whitespace.
- He emphasizes the hands-on development of products, ensuring they align with his personal preferences and needs as a snowboarder.
Supporting Young Athletes
- Reflecting on his early sponsorship, Shaun White now prioritizes supporting young athletes.
- He encourages open feedback and emphasizes the value of real-world product testing.
Pre-Social Media Snowboarding
- Shaun White reflects on the pre-social media era of snowboarding, where VHS tapes held significant value.
- He initially misunderstood social media, viewing it as a platform for humorous videos.