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Shaun White, 3-time Olympic Gold Medalist and newly minted entrepreneur, discusses his Whitespace brand with Shopify, challenges of repeating as a champion, the evolution of half pipe walls, the benefits of larger half pipe walls for snowboarding tricks, the naming of tricks, and the evolution of snowboarding tricks.
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Quick takeaways
- Sean White emphasizes the importance of authenticity and being true to oneself in creating a brand, and strives to create a mold and a message that resonates with customers.
- Sean White highlights the importance of supporting and nurturing young talents, and finds joy in being able to elevate the careers of young athletes.
Deep dives
Sean White's New Apparel Brand WhiteSpace
Sean White discusses his new apparel brand, WhiteSpace, which he developed as a business owner and customer. He emphasizes the importance of authenticity and being true to oneself in creating a brand. WhiteSpace aims to provide user-friendly and high-quality products that align with Sean's personal preferences. Sean's brother also plays a creative role in the development of the brand. They strive to create a mold and a message that resonates with customers, continually improving and receiving feedback to build a successful brand.
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