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Morning Brew Daily
Shaun White on Business Life After Olympic Gold
Dec 26, 2023
Shaun White, a three-time Olympic gold medalist in snowboarding and founder of the Whitespace apparel brand, dives into his transition from champion athlete to entrepreneur. He shares challenges and triumphs in launching Whitespace on Shopify, and discusses plans for a snowboarding camp to nurture future talent. Shaun humorously ranks trick names and reflects on the evolution of both snowboarding and winter fashion, emphasizing the sport's technological advancements and his passion for fostering young athletes.
34:21
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Quick takeaways
- Sean White emphasizes the importance of authenticity and being true to oneself in creating a brand, and strives to create a mold and a message that resonates with customers.
- Sean White highlights the importance of supporting and nurturing young talents, and finds joy in being able to elevate the careers of young athletes.
Deep dives
Sean White's New Apparel Brand WhiteSpace
Sean White discusses his new apparel brand, WhiteSpace, which he developed as a business owner and customer. He emphasizes the importance of authenticity and being true to oneself in creating a brand. WhiteSpace aims to provide user-friendly and high-quality products that align with Sean's personal preferences. Sean's brother also plays a creative role in the development of the brand. They strive to create a mold and a message that resonates with customers, continually improving and receiving feedback to build a successful brand.
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