5min chapter

Morning Brew Daily cover image

Shaun White on Business Life After Olympic Gold

Morning Brew Daily

CHAPTER

Building a Brand: The Journey from Athlete to Entrepreneur

This chapter explores the journey of athletes transitioning into business owners, highlighting the creation of their product, Whitespace. It also covers the challenges they face in brand development and the importance of customer feedback, along with practical aspects like trademarks and e-commerce setup.

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