NOTE: This post originally appeared in Techcrunch. 

Reading Leena Rao’s recent article on Techcrunch about the personalization revolution, you get the sense that the tech world is waiting for a bus that isn’t coming. Rao quotes well-known industry experts and luminaries describing what needs to happen for e-commerce to finally realize the promise of personalized shopping, a future where online retailers predict what you’ll want to buy before you know yourself.

You can read the Nir and Far blog post on: Personalized eCommerce Is Already Here, You Just Don't Recognize It https://www.nirandfar.com/personalized-ecommerce-is-already-here/

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