Jerry Potter, a social media marketing expert, joins Chelsea Peitz, a specialist in leveraging social media for business, to discuss the latest Instagram updates. They dive into the innovative tools for Instagram Reels, from new editing options to collaboration features. The duo shares best practices for engagement and overcoming imposter syndrome. They also explore new ad capabilities, such as customizable call-to-action buttons and AI-driven features, emphasizing how these changes enhance user interaction and brand visibility.