Social Media Marketing Talk Show
Instagram Updates: Reels, Ads, Carousels, and More
Jul 29, 2024
Jerry Potter, a social media marketing expert, joins Chelsea Peitz, a specialist in leveraging social media for business, to discuss the latest Instagram updates. They dive into the innovative tools for Instagram Reels, from new editing options to collaboration features. The duo shares best practices for engagement and overcoming imposter syndrome. They also explore new ad capabilities, such as customizable call-to-action buttons and AI-driven features, emphasizing how these changes enhance user interaction and brand visibility.
27:29
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Quick takeaways
- Instagram Reels updates emphasize user engagement through personalized content creation and new collaboration features for wider reach.
- The introduction of customized ad offers on Instagram aims to enhance marketing effectiveness while improving user interaction with promotions.
Deep dives
Instagram Reels Updates
Recent updates to Instagram Reels focus on enhancing user engagement and content creation. Users can now share Reels with close friends only, allowing for more personal content sharing. Additionally, the platform has expanded collaboration capabilities, enabling users to invite multiple collaborators to a Reel, which can help increase reach to their respective audiences. With new editing features, such as adding song lyrics and browsing templates, creators can produce more personalized and engaging content.
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