Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as we dive into the crucial—yet often missing—link between marketing and finance in DTC e-commerce.

Key Takeaways

-Marketing and finance must collaborate for success.

-Understanding financial inputs is crucial for growth marketing.

-Data validation helps reduce risks in decision-making.

In today's episode:

00:00 Introduction to the Podcast and Hosts

03:20 The Importance of Marketing and Finance Collaboration

06:12 Understanding Contribution Margin and Financial Metrics

08:51 Aligning Marketing KPIs with Financial Goals

11:26 The Debate on Contribution Margin as a KPI

14:11 Exploring ROAS as a North Star Metric

17:03 Cash Flow Management in DTC Brands

19:43 Strategies for Managing Overstocked Inventory

22:27 Final Thoughts and Future Topics

Free To Grow CFO: https://freetogrowcfo.com/

Aplo Group: https://www.aplogroup.com/

Jon Blair on Linkedin: / jonathon-albert-blair

Dylan Byers on Linkedin: / dylan-byers-046010149

BONUS EPISODE: Ecom Scaling Show: Why DTC Marketing & Finance Are Better Together