

Peter Feigin - Milwaukee Bucks President
Oct 23, 2023
Peter Feigin, the Milwaukee Bucks President, discusses the business impact of acquiring NBA superstar Damian Lillard. They also talk about the Bucks' evolution as a content and real estate development company, plans to create a playoff atmosphere with a new tournament, and their strategies to become a global brand.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
The Impact of NBA Media Rights and the Evolution of the Bucks
02:08 • 11min
The Business Impact of Acquiring Star Players
13:19 • 4min
The Excitement of Having a Star Player
16:57 • 12min
Creating a Playoff Atmosphere and Introducing a New Tournament
29:10 • 4min
The Global Branding Strategy of the Milwaukee Bucks
33:10 • 5min
Building a Global Brand and Aligning Basketball and Business Operations
38:05 • 8min
Reimagining the Fan Experience and Growing the Business
46:02 • 3min