PODCAST: Peter Feigin, President of the NBA’s Milwaukee Bucks, joins Sports Business Radio for an in-depth conversation. Feigin discusses how the acquisition of NBA superstar and global brand Damian Lillard has impacted the business of the Bucks, how the upcoming NBA media rights deal will impact small market teams like the Bucks, being a global brand while in the NBA’s 3rd smallest market, how the Bucks are evolving as a content company and real estate development company (Deer District) and Peter shares his thoughts on the inaugural NBA in-season tournament and the new business opportunities the tournament will present.
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