What’s the future of channel marketing?

In this podcast episode, Allan Adler, Managing Partner at Digital Bridge Partners, shares his vision on how channel marketing will transform and how important an ecosystem approach is to make the transition successfully.

Allan shared a few tips to hop on the time machine:

• Flip the traditional 80-20 Pareto principle with technology
• Use SMBs as a growth lever
• Bring your alliance program and channel program together
• Know everything that’s going on within your partner ecosystem

Have you already made the shift? Please let us know, we love to hear success stories.

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