On with Kara Swisher Makeup Mogul Bobbi Brown on Reinventing Herself in Her 60s
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Oct 6, 2025 Bobbi Brown, the visionary founder of Bobbi Brown Cosmetics and now Jones Road, shares her journey from pioneering natural beauty to reinventing herself in her 60s. She discusses her exit from Estée Lauder and the challenges of a non-compete clause, emphasizing resilience in starting anew. Bobbi also explores the beauty industry's shift to social media and the importance of authenticity. With her new brand, she targets inclusivity and minimalism, aiming to help women of all ages embrace their natural beauty.
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Leaving Felt Like Being Fired
- Bobbi Brown describes feeling fired when her work contract was canceled and how it took years to process the emotions.
- She turned that period into learning and later launched new ventures after healing and refocusing.
Old Media Built Authentic Reach
- Bobbi credits traditional media like magazines and TV for building her early brand reach before social media existed.
- She used teaching on platforms like the Today Show to create credibility and grow customers organically.
Launching Exactly At Non‑Compete End
- Jones Road launched exactly when her 25-year non-compete expired, in October 2020 during the pandemic.
- She turned on the business immediately and adapted to a very different market environment.
