Welcome to episode 878 in which host Polly Hammond interviews Pauline Vicard in this episode of Uncorked

Show Notes:

Today we sit down with Pauline Vicard in her first interview since the publication of "Fine Wine and The Restaurants" — a deep dive into the impact of the past two years in the on trade. This report is the culmination of many months worth of research and interviews spanning the globe, including practical, usable data from six major markets. If the future of fine wine matters to your business, this is a not-to-be-missed episode

About today’s guest:

Pauline Vicard is Co-founder and Executive Director, ARENI Global

Born and raised into a winemaking family in Burgundy, Pauline has been working in the wine sector for the last 15 years both in Europe and Internationally, in the market research department of the Burgundy wine office and the French Embassy, before creating her own corporate wine events and education company in Lille, France. She moved to London in 2015 to spearhead the Wine Library of the unique and acclaimed Clerkenwell London, a multi-space design destination, before developing the concept of Fine Minds 4 Fine Wines with Nicole Rolet that led to the creation of ARENI Global.

Pauline now directs all ARENI's activities, when she is not studying for the Master of Wine exam or playing ultimate frisbee.

Find out more about this guest:

site: areni.global

areni insta: www.instagram.com/areniglobal/

areni twitter: twitter.com/areniglobal

pauline twitter: twitter.com/Labelsandgrapes

More about the host Polly Hammond:

Polly is Founder and CEO of 5forests. She splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today’s wine businesses. She’s an advisor to New Zealand Trade & Enterprise, host of Uncorked with the Italian Wine Podcast, cohost of the Real Business of Wine with Robert Joseph, and, occasionally, a knitter.

Polly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with behavioural Economics, and her wine work is based on insights into all the crazy and irrational reasons consumers engage with brands.

With over 20 years experience in growing successful companies, Polly knows first hand the challenges faced by independent businesses. She approaches each client experience with empathy and understanding for what it takes to adapt and thrive in the real world.

To learn more about Polly Hammond visit:

Twitter: @mme_hammond

Instagram: @5forests

website: 5forests.com/

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Until next time, Cin Cin!

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