Modern Wisdom #005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction
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Feb 20, 2018 Dominic McGregor, COO of Social Chain, discusses building a 400 million person network, the ethical impacts of social media, and overcoming addiction. He shares his journey from alcohol dependency to sobriety, transitioning to a healthy lifestyle through running, and personal growth away from party culture.
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Student Problems Origin
- Dominic McGregor started Student Problems after a night out when he realized he had no toilet paper.
- Instead of buying some, he tweeted about it and other relatable student experiences, gaining 20,000 followers in two weeks.
Social Chain's Innovative Approach
- Social Chain is at the forefront of a new wave in social media marketing, focusing on organic, creative content.
- They leverage owned communities and understand the platforms to deliver value-adding content, unlike traditional influencer marketing.
Self-Branding and Consumer Choices
- Consumers' purchasing decisions are now heavily influenced by what a brand says about them, rather than just quality or cost.
- This "self-branding" is evident in how people use social media, like tagging themselves in event photos to align with specific brands and values.