Egor Lyasko, Head of FP&A, Northern Europe at Kraft Heinz, shares insights on finance transformation, annual budget cycles, integrated business planning, and the role of FP&A in sales finance partnership. He emphasizes being a 'mini CFO,' the importance of accountability, and his retirement dream. He also discusses his journey from biochemistry to finance, challenges in managing budgets, and the significance of clean data for effective financial analysis.
Career aspiration can be unique; Egor Lyasko prefers vineyard dreams over seeking CFO role.
Excel IF or IFS function favored for its powerful conditional logic operations.
Deep dives
Experience and Career Aspirations: A Non-CFO Aspiration
The guest shares a unique career goal of not aspiring to be a CFO despite ample experience in finance, highlighting a desire to retire with a vineyard in New Zealand and drive a tractor.
Favorite Excel Function: IF or IFS
The guest expresses a preference for the IF or IFS function in Excel, emphasizing the power and versatility of conditional logic operations in Excel spreadsheets.
Importance of External Metrics and Pricing in an Inflationary Environment
The focus on external metrics like consumer penetration and competitive pricing as crucial indicators in a highly inflationary market to make strategic decisions.
Lessons from Process Transformations and Delays
The guest reflects on the challenges faced during process transformations, emphasizing the importance of effective communication, stakeholder management, and the reality of delays in driving significant organizational changes.
Egor Lyasko is Head of FP&A, Northern Europe at The Kraft Heinz Company, encompassing some of the world’s most loved brands including Heinz ketchup, Philadelphia Cream Cheese and Lunchables. After gaining a master’s degree in biochemistry from the University of Oxford, Egor started at Kraft Heinz as a trainee rising rapidly in six years to Head of FP&A, Northern Europe.
What we covered in this episode:
His rapid career rise at Kraft Heinz attracted by the ketchup maker’s “culture of ownership.”
The principles of finance transformation and the core lessons learnt
How Kraft Heinz manages its annual budget cycle (and what he would do differently next time)
The role of integrated business planning at the world’s fifth-largest food and beverage conglomerate
The importance of being a “mini CFO’ in a sales finance partnership role