JF 4003: Broker Incentives Exposed, Nationwide Lender Rolodex and Smarter Debt Negotiation ft. Ira Zlotowitz

On this episode of Beyond Multifamily, Amanda Cruise and Ash Patel interview Ira Zlotowitz. Ira explains GPARENCY’s fixed-fee “mortgage assurance” model—$4,500 to shop your deal, create real competition among lenders, and hand you the best term sheet without taking a closing commission. He contrasts this with traditional brokers (exclusives, success fees, misaligned incentives), and shows how owners can use lender data (via GPARENCY’s G‑Placer) to find active banks for niche assets and markets. They dig into term‑sheet timing, bridge‑loan speed, how to approach lenders with a crisp “teaser,” and Ira’s money‑back guarantee if a clearly better deal surfaces after his process.

Ira Zlotowitz

• Current role: Founder & CEO, GPARENCY (Mortgage Assurance) and G‑Placer (lender data platform)

• Based in: Howell, New Jersey

• Say hi to them at: iraz@gparency.com | WhatsApp/Text: 917‑597‑2197 | LinkedIn

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