ARRtist on AIR - Meaningful conversations with Software & AI leaders 🇬🇧172: The power of brand positioning
Jan 30, 2024
55:15
With Niclas Lilja - Founder and CEO at Younium
In the fast-paced world of SaaS, where competition is fierce and innovation is relentless, the power of brand positioning cannot be overstated. Join us as we speak with Niclas Lilja, thought leader and visionary, who has mastered the art of brand positioning in SaaS, about the challenges, his tips and direct advice. Get hands on insights about:
- What are subscription management systems and why to use them
- Why it makes sense to think about positioning very early
- How to choose and work out the right positioning
- Taking the competitive landscape into account and finding your own spot
- Differentiating between simple and complex subscription models - the complexity of different products, add ons, individual negotiated terms and many more
- The difference between tactical and strategic positioning
- How to use positioning in marketing our product and guaranteeing a clear PMF
- Winning in sales with small or big XXL customers due to a clear positioning (European brand/Purpose built)
- How to use positioning in competition handling
Our Guest: Niclas Lilja https://www.linkedin.com/in/niclas-lilja/
Our Host: Julius Göllner https://www.linkedin.com/in/julius-goellner/
Unser Werbepartner: ARRtist Circus
Restaurant Tipp:
Asian Post Office https://www.asianpostoffice.se/