The Chris Voss Show Podcast – Discover the Ultimate Sleep Experience with iSense Adjustable Mattresses

Discover the Ultimate Sleep Experience with iSense Adjustable Mattresses Myisense.com About the Guest(s): Paul Logman is the founder and CEO of iSense, a company revolutionizing the way people buy and experience sleep. With over 37 years in the mattress industry, beginning his journey out of Australia, Paul has been a leader in enhancing and delivering luxury mattress products that cater to individual sleep needs. His entrepreneurial journey in the U.S. Midwest has led to innovations in adjustable comfort technology, enabling consumers to personalize their sleeping experience for improved rest and health. Episode Summary: In this episode of "The Chris Voss Show," Chris talks with Paul Logman, the innovative mind behind iSense. Together, they explore the excitement and challenges of transforming the sleep industry, highlighting Paul's dedication to rectifying the traditional mattress buying process. Through their engaging conversation, listeners gain insight into the importance of customizing sleep environments to enhance wellness and ratify the aging mattress industry. The episode shines a spotlight on revolutionary changes tailored not just to improve sleep but also to catalyze healthier living. With iSense, Paul Logman brings a fresh perspective to the largely static world of mattress shopping by integrating smart technology into sleep surfaces. Chris and Paul discuss how the iSense technology allows each sleeper to personalize firmness levels at the touch of a button, providing long-lasting comfort tailored to one's unique needs. The episode also touches on the critical role of quality sleep in overall health, highlighting data-driven insights and advanced adjustability options for optimizing nightly rest. Whether curious about groundbreaking sleep tech or eager to improve personal health, listeners will find valuable insights in this conversation. Key Takeaways: iSense offers a customizable mattress solution that can adjust firmness independently on each side to meet individual sleep needs. Paul Logman's journey in the mattress industry led to creating iSense, transforming how mattresses support sleep and health. Good sleep is vital and impacts everything from daily functionality to long-term health, including reducing risks of conditions like dementia and Alzheimer's. The buying process for mattresses is outdated; iSense aims to bring innovation directly to consumer homes, redefining retail experiences. iSense products are supported by a 180-night comfort guarantee, showcasing the brand's commitment to consumer satisfaction and product quality. Notable Quotes: "The process, he realized, sets people up to fail, especially couples with different sleep needs." "The magic of iSense is we reorganize components that allow the mattress to mechanically adjust firmness at the touch of a button." "Every other industry around us does that—why doesn’t the mattress industry?" "It's frustrating to record sleep, but they don't help you improve it—iSense wanted to do something about it." "Invest in your sleep, man. Sleep is everything."