S3 EP08 Trust Before Tools: Why Electricians Keep Losing Sales

Most electricians think success comes from quick fixes, speed, and staying cheap. But real growth? It starts with trust.

In this episode, Clay and Joe pull back the curtain on why customers ghost, how to avoid sales "gutter balls," and the real reason why technical skills alone won’t scale your business.

💡 What You’ll Learn:

• Build rapport without being salesy
• Turn one-time customers into lifetime clients
• Avoid the “get in, get out” trap that’s costing you 5-star reviews and future work
• Speak in plain language that earns trust, not skepticism
• Use body language and tonality to gain permission and credibility at the door

The difference between getting paid once and becoming their "go-to electrician" has nothing to do with your tools… and everything to do with how you show up.

🔗 Resources: 

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