The Futur with Chris Do
268 - Convert Content To Customers, Part 2
Nov 22, 2023
In the latest discussion, Richard Moore, a content marketing expert, shares his insights on capturing customer attention through impactful content. He highlights the power of 'Mic Drop Moments' that resonate deeply with audiences. The conversation navigates the effectiveness of emotional 'Call to Feel' posts versus traditional pitches, and the benefits of vulnerability in building authenticity. Richard also offers strategies for blending personal branding with customer conversion while ensuring quality content remains a priority for engagement.
54:12
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Quick takeaways
- Engage with both super fans and new audience members by adapting content and responding to comments.
- Use the hub and spoke technique to organize content creation and save time.
Deep dives
Balancing Attracting New Audience with Appeasing Super Fans
It is important to strike a balance between creating content that attracts new audience members and appeasing your super fans. Super fans are those who already support you and are familiar with your personal story. They appreciate hearing more about you and your personal experiences. On the other hand, new audience members may be interested in different types of content. To find this balance, engage with both groups by responding to comments and adapting your content to cater to their interests.
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