The Futur with Chris Do 268 - Convert Content To Customers, Part 2
27 snips
Nov 22, 2023 
In the latest discussion, Richard Moore, a content marketing expert, shares his insights on capturing customer attention through impactful content. He highlights the power of 'Mic Drop Moments' that resonate deeply with audiences. The conversation navigates the effectiveness of emotional 'Call to Feel' posts versus traditional pitches, and the benefits of vulnerability in building authenticity. Richard also offers strategies for blending personal branding with customer conversion while ensuring quality content remains a priority for engagement.
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Earning Attention
- Most posts are seen by more people who don't know you than people who do.
- Ground yourself in earning the right to be seen with every post, avoid entitlement.
The LinkedIn Bell
- Use the bell notification feature on LinkedIn to convert viewers into subscribers.
- Encourage viewers to hit the bell on your profile for post notifications.
Strategic Commenting
- Use commenting as a strategy to grow your following on LinkedIn.
- Engaging early and posting thoughtful comments can attract followers and spark conversations.