How I Tested That Aurora Winter | How I Tested A Publishing Company
Nov 19, 2025
Aurora Winter, founder of Same Page Publishing and an expert in helping entrepreneurs publish their books, shares her transition from film to the publishing world. She discusses using storytelling structures from cinema to enhance writing, and how books can serve as proof of concept for bigger media adaptations. Notably, she shares her success with a $5 book tactic that yielded $250K in 90 days, and her innovative Spoken Author Method that accelerates the writing process. Aurora also dives into micro-testing ideas and the power of leveraging platforms like YouTube and ChatGPT.
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Hollywood Story Structures Work In Business
- Story structures from Hollywood (hero's journey, heist, mystery) map directly to business and book narratives.
- Using proven story frameworks increases attention and makes messages memorable.
Testing Yacht Sales Tax Model
- Aurora tested a tax-advantaged boat sales model by spending $20,000 on legal and accounting work.
- The experiment doubled profit margins and scaled the dealership to the largest in Western Canada.
Use Micro-Tests First
- Do micro-tests before building complex products or offers to validate demand quickly.
- Small experiments reveal whether to iterate, pivot, or stop before investing heavily.
