(358) James Oliver: From Zero to Millions, Building Atlas Through Strong Belief.

Feb 3, 2026

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(358) James Oliver: From Zero to Millions, Building Atlas Through Strong Belief.

What does it really take to build something meaningful when no one believes in you yet? In this episode, James shares his raw founder journey: from launching Atlas just one week after university, driving Uber to survive, being told he had a 99% chance of failure, to creating a product used by millions.

During our conversation, we discuss keeping perspective during dark moments, curiosity as a superpower, and why entrepreneurship is as much a spiritual journey as it is a business one.

💫 About James Oliver:
James Oliver is the founder of Atlas, a company focused on clean, convenient, high-protein nutrition. He’s passionate about helping others unlock their full potential by fueling their bodies with intention and purpose.

📲 Where to Follow & Connect with James Oliver:
Website: https://atlasbars.com/
LinkedIn: https://www.linkedin.com/in/jamesxoliver/

💫 About Katie Stoddart:

Katie is the founder of The Focus Bee, an international high-performance coach, speaker, author, and host of The Focus Bee Show. She supports founders, CEOs, and high achievers to reach and sustain peak performance through focus, leadership, stress management and alignment. Her mission is to create purpose-driven leaders worldwide.

🌐 Website: https://katiestoddart.com

🎁 Free Tools & Resources:

🎯 Free Focus Guide: https://thefocusbee.kit.com/focusguide

🧠 Master Performance Course: https://fifteenseconds.com/seasons/master-performance

📕 Book – The Magic of Focus: https://katiestoddart.com/book/

📲 Stay Connected with Katie & The Focus Bee:

🔔 Subscribe to the YouTube Channel: https://www.youtube.com/@thefocusbee?sub_confirmation=1

🎤 Listen to The Focus Bee Podcast: https://thefocusbeeshow.buzzsprout.com/

💌 Sign up for the Friday Focus Newsletter: https://thefocusbee.kit.com/

📝 Read the Blog: https://thefocusbee.substack.com/

🔗 Linktree (All Links): https://linktr.ee/thefocusbee

💼 LinkedIn: https://www.linkedin.com/in/katiestoddart