In today's episode I cover the essential Elements you need to consider when you're creating content for Veterinary Hospital. A lot of the content that I create in the past year has been dramatically different from previous years, because I've been intentionally trying to improve the content, reach and engagement of the things that I do create. In this episode, I'll detail the most important elements that you need to consider before during and after content creation.

When it comes to content I believe that now more than ever you need to focus on your Niche Target audiences. I like to call these audiences buckets or content buckets. Within each bucket, you'll have subgroups, and you want to test and try targeting the subgroups for example in your general buckets you'll have things like dog owners, or cat owners and then in the sub buckets, you'll have content related to kittens more large breed dogs or senior pets. The more specific that you get within your Niche typically the more useful it will be to that Niche audience.

One of the most important elements that I used to pass over was attracting more attention, and getting as many views and clicks on the content as possible. Now I'll spend a lot more time thinking about the idea of the hook and how to engage and then go through the creation process.

Do you want to be more successful with your content start out with your content buckets that you'll be focusing on, clearly identify the sub Niche audiences that you'll Target, think about how to hook these people and engage them in your content and then have relevant offers. You should also be targeting a lot of your content towards conversion so that you can see actual return on investment from your content.

Once you're done creating content make sure that you're naming it in a way that you can easily access it and use it. The naming convention process is really helpful both in the creation, especially if you have a team that is also working on your content, as well as repurposing and reusing content you’ve created in the past.

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