The hosts dive into the recent backlash surrounding Homes.com's mailer, questioning its effectiveness in a slow housing market. They also discuss a legal battle between Zillow and Compass, shedding light on how it could reshape market dynamics. The conversation shifts to the National Association of Realtors' new data offerings and emphasizes the dangers of relying solely on NAR data. Lastly, they share insights into navigating the current housing market, including opportunities for buyers and hilarious anecdotes from concert adventures.
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question_answer ANECDOTE
Homes.com Direct Mailer Story
Homes.com sent expensive 20-page brochures directly to sellers, even those already represented by agents.
Sellers questioned why their agents weren't paying for this, creating tension about marketing strategies.
insights INSIGHT
Zillow’s Brand Beats Homes.com
Homes.com lags far behind Zillow in traffic and engagement, making their marketing less effective.
Zillow boasts a stronger brand loyalty, which costs more but drives better consumer engagement than Homes.com.
volunteer_activism ADVICE
Manage Seller Expectations Proactively
Agents must communicate proactively with sellers about marketing options before third parties do.
Incorporate top traffic sources like Zillow Showcase into your marketing package to preempt external mailers.
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