Diversifying Channels Beyond the Big 3 - Krishnan Menon (Fetch Rewards, Inc.)

Krishnan Menon is the vice president of growth marketing at Fetch Rewards, Inc., a grocery rewards app that prides itself on being the easiest way to save on groceries. 

Questions Krishnan Answered in this Episode:

• How much of your growth do you attribute to paid marketing?
• Over time, does it become harder to diversify channels? Or does the need to diversify grow more?
• Are you willing to be more lenient and take fewer efficiencies with new vendors in order to diversify?
• What do you look for in a sales pitch from a new vendor?
• Have you had success with the vendors you’ve found in Appsflyer and Singular reports?

Timestamp:

• 6:40 Fetch Rewards’s growth trajectory and inflection point
• 9:04 Paid marketing aside, a product still needs to be quality
• 12:15 Thinking about how you will spend the next million 
• 15:24 Testing the waters with a new channel and the goals that matter
• 21:57 What I look for in a sales pitch
• 24:50 Sourcing new vendors from key articles 
• 31:11 The challenge Krishnan gives himself to be successful

Quotes:

“For me, at the end of the day, it’s about how many of these users are going to be active 30 days from now? I keep track of the quality of the user that is brought in.”

“It’s a case of what else can we do outside of the comfort zone of digital?”

“This is a tough industry. You have to be on it and really continue to be hungry in order for successes to be ongoing.”

Mentioned In This Episode:

Fetch Rewards, Inc.
Appsflyer
Singular