A Business Model: Unlimited Coaching, Unlimited Potential With Rob Goyette Ep: 259

Business coach Rob Goyette reveals his revolutionary "Fast Revenue Laser Coaching" model that helps coaches generate income without a lengthy sales process. Rob shares how his irresistible unlimited coaching offer creates both client results and sustainable coach income, addressing the common fears new coaches face when crafting offers. Learn the two essential elements of selling any oaching program—building genuine trust and creating congruent, irresistible offers—that can transform your coaching business regardless of your niche or experience level.

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Episode Highlights

The "homework rule" creates natural client accountability while maintaining coach boundaries—clients must complete their assigned work before booking their next session.

The model works across all coaching niches as long as you have a clear framework to help clients achieve results, making it especially valuable for newer coaches struggling to attract paying clients.

When selling coaching, clients need to trust both your honesty (enhanced through video calls and deep listening) and your expertise (established through testimonials and demonstrating you understand their specific challenges).

Creating an irresistible offer means providing massive value compared to cost while clearly explaining what clients invest (time, energy, money) and the specific results they'll receive. For non-business coaches, translate your value into tangible terms—health coaches can quantify additional quality years of life, relationship coaches can highlight the financial and emotional costs of divorce prevention.