Product Thinking Dear Melissa: Answering Questions About Platform Changes, Personalized Prototypes, and Prioritizing
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Nov 16, 2022 This segment dives into the importance of creative thinking in product management, urging PMs to allocate time for reflection. It explores how to measure the value of platform changes through business outcomes. Melissa shares insights on rapidly prototyping personalized features without full product development, using concierge experiments and mock prototypes. Additionally, she discusses balancing outcome-focused and functional work by aligning priorities with strategic goals. Tune in for actionable advice that empowers product development!
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Protect Creative Time
- Block focused time on your calendar to create space for creative, strategic product work.
- Be ruthless about meetings and provide alternative cadences or reports to reduce unnecessary interruptions.
Schedule Deep Work Blocks
- Schedule uninterrupted blocks (half-days or no-meeting days) to do deep product thinking and writing.
- Push back on meetings, create status reports or roadmap tools to share information without recurring meetings.
Platform Value Is Business Outcome
- Platform value is about business outcomes like faster revenue recognition and market access, not just engineering KPIs.
- Frame platform benefits as unlocking new markets, scalability, and speed to monetize features.