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RV 106 - Re-Evaluate Your Metrics to Drive Revenue Growth | SaaS Metrics Palooza

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Sep 24, 2023
Chris, guest speaker at SaaS Metrics Palooza, discusses reevaluating marketing metrics and strategies to drive revenue growth. He emphasizes the shift from lead to demand generation, aligning marketing and sales efforts, allocating budgets based on revenue process stages, and analyzing sales velocity and buyer intent. Bold strategies are necessary for significant pipeline and revenue growth.
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