Business Casual Random Business Thoughts
Jan 2, 2026
The discussion covers the challenges of migrating from Podia to Shopify and the struggles of the affiliate program, ultimately deciding to shut it down due to poor performance. Alternatives like B2B placements in hot tub stores are proposed, alongside insights on building a wholesale process. The conversation also dives into the inefficiencies of managing customer support across multiple platforms and the frustrations around publishing content while observing zero growth in podcast subscribers. Matt shares reflections on the importance of promotion versus consistency.
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Replace Fragile Integrations With Simpler Systems
- Move off platforms that force fragile Zapier integrations and reduce complexity.
- Consider lightweight Shopify-native course solutions to remove brittle automations and lower costs.
Affiliate Program Produced Zero Referrals
- Matt ran an affiliate program via Podia, then switched to a Shopify app with zero referrals in a year.
- He concluded the current affiliate setup isn't worth keeping and plans to kill it.
Offer Wholesale Stock Instead Of Affiliate Links
- Stop expecting retail affiliates to drive meaningful online sales without the right channel fit.
- Offer wholesale or in-store stock options to B2B partners instead of a weak affiliate cut.