
 The Upping Your Elvis Podcast The Upping Your Elvis Podcast. Episode Twenty Five – The Beautiful Business Design Project, with Alan Moore
 Mar 11, 2025 
 Alan Moore, author of "Do Design," shares his insights on integrating beauty into business as a transformative force. He discusses the shift from profit-driven models to purpose-driven practices, highlighting the significance of authentic communication and relationships. Moore emphasizes how beauty can elevate personal and professional interactions, advocating for a holistic approach that harmonizes profit with purpose. He explores spirituality's role in leadership, urging a move towards more meaningful, human-centric business practices. 
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Beauty as Homecoming
- Alan Moore's "Damascus experience" involved a childhood beach memory.
 - This memory revealed beauty as homecoming, inspiring his book "Do Design".
 
Authenticity's Impact
- "Do Design" resonated deeply due to its pure, un-researched articulation of beauty.
 - This authenticity connected with people craving meaning and soul in their work.
 
Accessible Language
- Use accessible language (thrippity words) to ensure inclusivity and understanding.
 - Strive for poetic prose to create universality in your message.
 



