IBF On Demand Using Generative AI Crowdsourcing Insights in Demand Planning
Jul 10, 2024
Matthew Walz, head of the predictive intelligence team at General Mills, shares his expertise in how generative AI and crowdsourcing are redefining demand planning. He dives into real-world applications of AI in consumer analytics, particularly in the cereal sector. Discover the challenges of long-term forecasting and how historical data shapes strategy. Matthew also discusses creating expert personas to boost prediction accuracy, highlighting the synergy between AI and human insights for optimal decision-making.
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