Using Generative AI Crowdsourcing Insights in Demand Planning
IBF On Demand
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Harnessing AI for Consumer Insights
This chapter explores the innovative intersection of generative AI and demand forecasting in the cereal industry, emphasizing collaborative efforts and the use of statistical models. It discusses the creation of expert personas for accurate predictions and the application of AI in simulating consumer behavior to uncover insights such as optimal pricing. The conversation also highlights the synergy between human decision-making and AI capabilities, revealing how advanced technologies can enhance market analysis and strategic planning.
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