Ops Cast

The importance of Community to our Ecosystem with Asher Mathew

Jul 8, 2024

Explore the importance of community-led growth with Asher Mathew, CEO of Partnership Leaders. Dive into fostering spaces for collective learning, leveraging user and professional communities for insights, and funding models for sustainability. Learn about evolving professional communities in tech, the significance of revenue recognition for marketers, and understanding financial models for effective communication in business.

55:20

Episode guests

Asher Mathew

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Episode notes

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Quick takeaways

Fostering spaces for sharing best practices can drive collective learning and growth.

Leveraging both user and professional communities enhances product development and market presence.

Funding professional communities is crucial for sustainability, highlighting different funding models and challenges.

Deep dives

The Evolution of Go-to-Market Approaches

Community-led growth and partner-led growth are emerging as essential strategies for business success. Partnership Leaders, a network focused on elevating partner teams, exemplifies the power of utilizing professional communities to build bootstrap companies.

Intro

2min

Community and Partner-Led Growth Strategies

4min

Exploring the Relationship Dynamics Between Customers and Partners in Marketing Operations and Community-Building Ecosystems

3min

Importance of Community and Partnerships in Business Strategies

25min

Evolution and Importance of RevOps, Community Building, and Professional Networks

10min

Importance of Understanding Revenue Recognition for Marketers

10min

Discussing the Importance of Financial Models and the Language of Business

2min

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Unlock the secrets to community-led and partner-led growth with insights from Asher Mathew, co-founder and CEO of Partnership Leaders. Discover how fostering spaces for sharing best practices can drive collective learning and growth, and why building mutually beneficial relationships with stakeholders is crucial for a thriving business. We'll explore innovative strategies that go beyond traditional customer and employee interactions, providing you with actionable advice to foster a sustainable and competitive edge in your market.

Dive into the strategic advantages of leveraging both user and professional communities in a resource-constrained business environment. Learn how technology companies can harness market insights from industry professionals to enhance product development and drive customer acquisition. By supporting and participating in these communities, you'll understand the flywheel effect that can boost both your product development and market presence, ensuring customer retention and business growth.

In our discussion, we also unpack the critical aspects of funding professional communities to ensure their sustainability. Asher shares valuable perspectives on different funding models and the challenges of aligning investor and community interests. We highlight the evolution of professional communities, especially in the tech sector, and underscore the importance of finance knowledge for marketers aspiring to leadership roles. Don't miss this comprehensive conversation packed with practical advice and forward-thinking strategies for building and sustaining impactful professional communities.

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