How to Take Over the World Zero to One
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Oct 31, 2025 Explore Peter Thiel's provocative ideas on progress and innovation. Delve into the contrast between horizontal and vertical advancements, and discover how startups can create monopolies that last. Learn about definite optimism and the power of concrete plans for the future. Uncover the secrets behind successful company culture and the cult-like nature of the best startups. Finally, grasp the importance of deliberate sales and marketing in making great products stand out in a crowded market.
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Zero To One Is True Creation
- Going from zero to one means creating something new rather than copying existing solutions.
- Thiel argues startups are the primary vehicle for vertical progress that advances humanity.
Start With A Contrarian Truth
- Ask yourself: what important truth do very few people agree with you on?
- Use that contrarian truth as the seed for a startup or bold long-term plan.
Vertical Progress Beats Globalization
- Horizontal progress duplicates existing things; vertical progress invents them.
- Thiel insists vertical (zero-to-one) progress is what truly moves civilization forward.
