Sales, Marketing, and Making Yourself Heard

Thoughts on Peter Thiel's Zero to One.

-----

00:00 Why this episode

05:15 Horizontal vs. Vertical Progress

09:19 The Importance of Startups and Monopolies

23:33 Definite Optimism vs. Indefinite Optimism

37:10 Power Laws and Their Impact

45:58 The Importance of Company Foundations

46:51 Building a Strong Company Culture

50:47 The Role of Vision

51:47 The Cult-Like Nature of Successful Startups

53:21 The Necessity of Sales and Marketing

55:25 The Paradox of Founders

-----

Sponsors:⁠⁠⁠⁠

- ⁠⁠⁠⁠TakeoverPod.Supercast.com⁠⁠⁠⁠⁠⁠⁠⁠ - All premium content for just $7/month

⁠⁠⁠⁠- ⁠⁠⁠⁠GainsInBulk.com/ben⁠⁠⁠⁠ ⁠⁠⁠⁠ - Use code Ben for 20% off instantized creatine and more⁠⁠⁠⁠

- ⁠⁠⁠⁠Speechify.com/ben⁠⁠⁠⁠⁠⁠⁠⁠ - Use code Ben for 15% off Speechify premium

⁠⁠⁠⁠- ⁠⁠⁠⁠Founders Podcast⁠⁠⁠⁠

- Zashi

- Coaching

- Buy Zero to One

----

Stay In Touch

- Sign up for the newsletter at ⁠⁠⁠⁠takeoverpod.com⁠⁠⁠⁠

- Twitter/X - ⁠⁠⁠⁠@BenWilsonTweets⁠⁠⁠⁠

- Instagram - ⁠⁠⁠⁠@HTTOTW