On this episode of Best Ever CRE, Joe Cornwell interviews Chris Parrinello, VP of Investor Relations at Viking Capital, live from the Best Ever Conference 2025 in Salt Lake City. Chris shares insights into Viking's strategic pivot toward development, highlighting their latest JV project in Peoria, AZ—a 220-unit garden-style and townhome multifamily deal. They discuss why Viking is still bullish on multifamily, how they’re mitigating risk through conservative underwriting and experienced partners, and the importance of reframing investor expectations when chasing long-term equity multiples over short-term yield. Chris also breaks down the project’s economics, deal structure, and why 2025 might be the perfect setup year for outsized gains in 2026.

Chris Parrinello

Current role: VP of Investor Relations, Viking Capital
Based in: South Florida
Say hi to them at: https://vikingcapllc.com or listen to his podcast Wealth Unfiltered

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JF 3918: Creative Development, Investor Expectations, and Risk Mitigation ft. Chris Parrinello