Explore the popularity and history of burritos while questioning the existence of the mission-style burrito. Discover the unique charm and culinary expertise of Miguel, the founder of La Taqueria in San Francisco's Mission District. Delve into the origins and loyal customer base of La Taqueria and learn about the significance of the term 'mission-style burrito' in the Bay area.
22:22
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Quick takeaways
The mission-style burrito gained popularity in America due to cheap tortillas and the influence of taquerias in San Francisco.
The concept of authenticity surrounding the mission-style burrito is questioned, as the term 'mission-style' may feel commodified and fail to capture the evolving nature of burritos in the Bay Area.
Deep dives
The Roots of the Mission-Style Burrito
The podcast explores the history and origins of the mission-style burrito, a popular food in the San Francisco Bay Area. While the exact origins are disputed, the most popular style of burrito in America has roots that run through San Francisco. Cheap tortillas in the mid-1990s contributed to the popularity of the mission-style burrito. Chipotle also played a role in popularizing this style by modeling their burrito chain after the taquerias in San Francisco.
La Taqueria's Legacy
The podcast visits La Taqueria, one of the oldest and most well-known taquerias in San Francisco, to learn about the history of burritos in the Mission District. Owned and run by 82-year-old Miguel Hara, the restaurant has been a neighborhood staple for 50 years. Miguel's personal touches and his willingness to adapt the menu based on customer requests have contributed to the restaurant's success. La Taqueria's loyal customer base and consistent quality have made it one of the best places to get a mission-style burrito.
The Significance of Authenticity
The podcast explores the concept of authenticity surrounding the mission-style burrito. While the term itself may be controversial, people have always associated big, tightly wrapped burritos with the Mission District. It is argued that branding a specific style of burrito as 'mission-style' can feel commodified and removed from the neighborhood's culture. Authenticity is questioned as a marketing tool, and it is suggested that the term often fails to capture the evolving nature of burritos in the Bay Area.
You may have seen articles use "Mission-style" to describe a certain kind of burrito you can find at taquerias in San Francisco's Mission District. They're wrapped in foil, loaded with delicious stuff, and weigh almost as much as a newborn. But does the term "Mission-style" really mean anything? Reporter César Saldaña went to the neighborhood to talk with some long-time taqueria owners to find out more about these big burritos.
This story was reported by César Saldaña. Bay Curious is made by Olivia Allen-Price, Amanda Font, Christopher Beale and Brendan Willard. Additional support from César Saldaña, Jen Chien, Katie Sprenger, Jasmine Garnett, Carly Severn, Attila Pelit and Holly Kernan.
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