OWNR OPS Podcast Profitbale FB Ads For Christmas Ligtht Biz
Aug 22, 2025
Join Andrew Rampulla, founder of a softwash company in New York and a Christmas lights business in Florida, as he shares his entrepreneurial journey. He reveals how a simple Facebook post landed his first client and discusses the importance of alternating between seasons for maximum revenue. Andrew dives into financial insights like labor and materials costs and offers effective strategies for Facebook advertising to attract local leads. He also explores leveraging AI for scheduling while emphasizing a structured sales process to enhance ROI.
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Dropping Out To Build Seasonal Businesses
- Andrew dropped out of college to run his softwashing business full time and added Christmas lights to fill the off-season.
- He split time between New York (softwash) and Florida (lights) to maximize revenue and seasonality.
The 60-Day Competitive Season
- Andrew describes the Christmas lights season as a 60-day intense stretch where his team works long hours and bonds like competitors.
- He loves lights more than softwashing because it's high-ticket, sticky, and brings instant visible delight to customers.
Ticket Pricing Matches Local Wealth
- Year-one average ticket was high and then dipped based on local market income, showing pricing must fit demographics.
- Margins sit ~35–40% after product and labor, improving as lights inventory is paid off over future seasons.