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Content Inc. - The Podcast
5 Website Fixes to Make Today (418)
Oct 30, 2023
In this podcast, Joe Pulizzi shares five important website fixes. He emphasizes the need for personal communication and individuality in online marketing. The importance of optimizing call to action and showcasing expertise is discussed. Creating a four-day welcome sequence for newsletter sign-ups is highlighted, along with tips for personalizing the website and leveraging secondary articles.
09:20
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Quick takeaways
- Communicate on your website in a personal and unique way to build a connection with visitors.
- Focus on a primary call to action, such as subscribing to a newsletter, to increase the effectiveness of your website.
Deep dives
Personalize Your Website
When creating a personal website, it is important to avoid the Bob Dole problem where everything is written in the third person. Instead, communicate as an individual, showing your personality and what makes you different. Joe Politzi's new website, Jopelitsi.com, achieves this by using orange as a dominant color and including a letter from Joe in his own voice. This personal approach helps visitors connect with the website and encourages them to engage further.
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Discover
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