In Ep. 130 of Earned, Conor sits down with Peter Thomas Roth—founder and CEO of his beloved, namesake skincare brand, Peter Thomas Roth. To start, we dive into how Peter’s problem-solving formulas for acne and anti-aging have propelled his products to top-shelf status. Peter then walks us through his brand's evolution and shares how he leverages social media to fuel growth. Next, Peter pulls back the curtain and reveals how he manages production costs and inventory, as well as why he chooses to remain an independent company. To close the show, we discuss the challenges of navigating the retail landscape, and Peter shares his strategies for marrying the art of skincare with the science of business.

In this episode, you’ll learn:

How PTR’s commitment to high-quality product development has been key to the brand's success
Why a strategic approach to brand placement, inventory management, and production costs is essential in navigating the luxury skincare market.
How viral social media moments can significantly impact sales, and why brands must have the operational agility to handle sudden surges in demand.

Resources:

Peter Thomas Ross - https://www.peterthomasroth.com/

Connect with the Guest:

Peter’s LinkedIn - https://www.linkedin.com/company/peter-thomas-roth-clinical-skin-care/

Connect with Conor Begley & CreatorIQ:

Conor’s LinkedIn - @conormbegley
CreatorIQ LinkedIn - @creatoriq

CreatorIQ YouTube - @TribeDynamics
CreatorIQ Instagram - @creatoriq
CreatorIQ TikTok - @creator.iq
CreatorIQ Twitter - @CreatorIQ

#09 Reichweiten, LAN-Parties und die Gerüchteküche