On today's episode, Jon Lewis and Drew Lerner wade through the somewhat confusing methodology that NBC is using for measuring its Olympics viewership, and how much of this year's success is real versus manufactured. Then, the crew discusses their opinions on Gold Zone and the whip-around format more broadly, asking whether it is the future of live sports consumption. Jon and Drew close out the show with a discussion about what WBD is trying to gain from its battle with the NBA over its matching rights.