The Programmatic Digest 2. Why Diversity and Inclusion Matter as Programmatic Ninjas with Sanarr McLaughlin - Part II
This week, we discussed how 53% of consumers think Brands are not as transparent and 63% agree they trust what influencers say about brands more than what brands say about themselves. DV360 is coming out with two new rich media, the Swirl (3D display ad) and extended YouTube Live streams. Spotify announced that advertisers can now target Spotify Free podcast listeners by topic categories, including lifestyle and health, business and technology, and comedy. The U.S. Women’s National Team’s 13-0 win over Thailand dominated Twitter during the group stage of FIFA Women’s World Cup France 2019. Facebook just unveiled AI Habitat -- a simulation platform designed to train “embodied agents” like virtual robots in photo-realistic 3D environments. Despite large spend on promotional effort, TV providers are not focused on the product side said missed opportunity.
In the Sensei’s Corner later, Sanarr McLaughlin and Helene Parker continues the conversation on Behind the Number episode and Adage article on Diversity and Inclusion in part II of the interview.
Sanarr McLaughlin is an aspiring entrepreneur and expert digital marketer with over 15 years of experience across many channels (display, social, affiliate, search, email) and verticals (retail, education, entertainment, hospitality, finance, personal services). She is the Co-host of The Brand Equation Podcast and co-owner of digitalXmedia, which provides access to media experts on a subscription model.
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