Looking to simplify your sales approach and win more business in an increasingly complex world? Join us as Bob Marsh, Chief Revenue Officer at Bluewater Technologies, shares his philosophy of "winning through simplicity." Bob offers critical insights on reducing friction in sales, building trust with clients, and simplifying the sales process to achieve better outcomes. In this episode, he provides a powerful guide on removing friction from the sales process and building deeper customer connections.
You will learn:
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Why the world is getting more complicated and how to manage overwhelm
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The four pillars of Bob's "Winning with Simplicity" framework
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How to build "noise-canceling confidence" and why it matters
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The game-changing "CEO fist bump" tactic that can drive more sales
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Why you need to aim for "third layer connections" with prospects
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How to reframe selling as an act of service, not manipulation
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The art of using options effectively without confusing customers
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Why "time management" is out and "impact optimization" is in
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Bob's top tip for selling more by smoothing out friction points
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The importance of building trust and demonstrating expertise to customers
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Benefits of understanding where friction exists in the customer's decision-making process
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LinkedIn: https://hi.switchy.io/markdrager
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