E.36 Hugh and Hywel Redefining The Cereal Market with ELEAT; Performance Cereal for Everyone

This week I am joined by Hugh and Hywel, two Bristol University Graduates that identified a gap in the cereal market whilst at University. Undergoing market research, experimenting in their kitchen and combing their passions for Sport, Fitness and Nutrition resulted in the creation of ELEAT. 

Cereal has gone from a sugary carby breakfast food with very little nutritional benefit to an exciting high protein, low sugar product with gut health benefits, being 100% plant-based and gluten free. 

In this episode I speak to Hugh and Hwyl about the following:
- Their journey to ELEAT
- How they launched three months ago and are already in Planet Organic
- How they are competing against the others in the market
- What performance cereal even means
- How ELEAT really is for everyone and not just the athlete's or regular gym go-ers.

Both Hugh and Hwyl have so much passion for ELEAT and the industry which is so infectious. 

To find out more about becoming a Greedy Vegan head to our Website or follow us on Instagram or Tik Tok @greedyveganltd

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