The Free to Grow CFO Podcast Scaling Advice From an Amazon and Marketplace Pro
Episode Summary
In this week’s episode of the Free to Grow CFO Podcast, host Jon Blair dives deep into conversations with Tana Cofer, founder of RosieRai an Amazon growth agency. They discuss the challenges and strategies for scaling a D2C brand on marketplaces like Amazon, Walmart, and Target. Tana shares her expertise on launching products on Amazon, including the importance of strategic product selection, review generation, and understanding the costs associated with marketplace expansion. They also touch on the sequencing of channel expansion and the nuances of cross-channel marketing spend attribution. Overall, this episode is packed with actionable advice for brand founders looking to optimize their operations and achieve sustainable growth.
Key Highlights:
-Balancing Growth and Profitability: Tana outlines the dangers of pursuing growth at the expense of profitability and shares tactics for achieving both.
-Leveraging Financial Data: Understanding your numbers is key. Tana breaks down how to use financial data to inform strategic decisions.
-Customer Data Utilization: Learn how to harness customer data to improve retention rates and drive more repeat purchases.
-Challenges of Scaling: Explore the operational and financial challenges DTC brands encounter during the scaling phase and how to overcome them.
Meet Tana Cofer
Tana Cofer is the founder and CEO of RosieRai, an e-commerce growth agency focused on helping small to medium size businesses launch and scale profitably on any online Marketplace. With a passion for driving online business success, Tana leads her team in creating innovative strategies that deliver remarkable results for their clients. She is also a wife and mother of 3 children and enjoys spending her weekends in her jeep out in the Utah mountains.
Episode Links
Jon Blair - https://www.linkedin.com/in/jonathon-albert-blair/
Free to Grow CFO - https://freetogrowcfo.com/
Tana Cofer - https://www.linkedin.com/in/tanacofer/
RosieRai - https://rosierai.com/
Glitter Faced - https://www.glitter-faced.com/
Transcript
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00:00:00 - Introduction
00:05:30 - Tana's background and experience in e-commerce
00:10:45 - Importance of sequencing in strategy
00:18:05 - Strategies for getting initial reviews on Amazon
00:25:28 - Discussion on different agency pricing models
00:31:25 - The significance of sequencing in strategy
00:36:47 - Common mistakes and misconceptions when launching on a marketplace
00:41:43 - Considerations for upfront costs when launching on Amazon
00:44:02 - Cross-channel marketing spend attribution and challenges
00:50:47 - Final Thoughts