Planet Money How Tupperware took over our homes, with Decoder Ring
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Mar 14, 2025 
Willa Paskin, host of the Decoder Ring podcast, delves into the fascinating history of Tupperware, revealing its rise from a simple kitchen item to a cultural phenomenon. She highlights the revolutionary sales tactics of the Tupperware Party, which transformed social events and empowered women. Paskin also reflects on the colorful Tupperware Jubilee and the internal conflicts that shaped the brand’s trajectory. Ultimately, she discusses the factors behind Tupperware's decline, linking it to shifts in society and modern marketing.
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Restocking Videos
- Amanda Mull noticed a trend of "restocking" videos online.
- These videos feature women's hands filling clear containers with household items, creating a sense of order and abundance.
Ubiquitous Containers
- The popularity of plastic storage containers, often seen in "restocking" videos, reflects a larger cultural phenomenon.
- This trend echoes the success of Tupperware and its revolutionary sales strategy.
Brownie Wise's Start
- Brownie Wise, a single mother, found success selling Stanley Home Products due to her relatable approach.
- Facing gender discrimination in management, she sought new opportunities.
