Startups For the Rest of Us
Episode 726 | Selling 29,000 Copies, Information vs. Motivation, and Making Your First Level Last (A Rob Solo Adventure)
Aug 13, 2024
Rob Walling shares insights from his recent success, revealing impressive sales figures for his book, "The SaaS Playbook." He emphasizes the critical difference between mere access to information and the motivation needed to learn coding. The discussion highlights the importance of hiring experienced team members for startup success, drawing parallels to elite athletes. Additionally, he previews exciting upcoming projects and discusses strategies for creating impactful onboarding experiences that keep users engaged.
23:39
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Quick takeaways
- The sales journey of 'The SaaS Playbook' highlights the impact of word-of-mouth and community engagement on driving significant sales growth.
- Motivation is crucial for skill acquisition, as access to information alone does not ensure that individuals will learn effectively.
Deep dives
Sales Insights from SaaS Playbook
The podcast shares valuable insights about the sales journey of the SaaS Playbook, which recently sold its 29,000th copy. Notably, 35% of these sales were made via Amazon, with almost equal distribution between paperback and Kindle formats. Audible contributed 26% to the sales, although it takes a large cut from those sales, highlighting the challenges of dealing with third-party platforms. The discussion reveals how word-of-mouth and community engagement have driven these sales, emphasizing the importance of creating a quality product that resonates with the audience.
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