Startups For the Rest of Us Episode 726 | Selling 29,000 Copies, Information vs. Motivation, and Making Your First Level Last (A Rob Solo Adventure)
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Aug 13, 2024 Rob Walling shares insights from his recent success, revealing impressive sales figures for his book, "The SaaS Playbook." He emphasizes the critical difference between mere access to information and the motivation needed to learn coding. The discussion highlights the importance of hiring experienced team members for startup success, drawing parallels to elite athletes. Additionally, he previews exciting upcoming projects and discusses strategies for creating impactful onboarding experiences that keep users engaged.
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SaaS Playbook Sales
- Rob Walling shares sales data for his book "The SaaS Playbook," revealing it sold 29,000 copies.
- Word-of-mouth marketing drove sales beyond his initial audience reach.
Sales Channel Breakdown
- Amazon and Audible account for 60% of SaaS Playbook sales.
- Audible's 75% cut is significantly higher than other platforms.
Creating Shareable Content
- Create high-quality content that people naturally want to share.
- Don't rely on short-term marketing pushes if you're aiming for long-term impact.