Episode 615 Build a Foundation Before You Market

Episode 615 Build a Foundation Before You Market is a solo show hosted by Rob Cairns of the SDM Show. Cairns, who is the founder and CEO of Stunning Digital Marketing, emphasizes the critical importance of establishing a solid digital foundation before engaging in any marketing efforts. He stresses that website health is paramount, detailing necessary checks such as ensuring forms work and are spam-protected, maintaining regular backups, updating WordPress, and auditing analytics and content. Cairns concludes that fixing foundational issues must precede marketing to ensure that promotional efforts are directed toward a functional and appealing "house."