Creator Science #87: Dan Runcie – From business school to music industry insider by covering the business of hip hop
Jan 11, 2022
Dan Runcie, the founder of Trapital, dives into his journey from business school to becoming a music industry insider. He shares insights on launching and monetizing his hip-hop newsletter, emphasizing the shift to consulting after reevaluating subscriber goals. Runcie discusses the delicate balance of content creation and business sustainability in media. He also reflects on the importance of deep research and building personal connections within the industry, showcasing how focus can propel an outsider to success.
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Beyonce Case Study Inspiration
- Dan Runcie's interest in the business of hip-hop stemmed from a Harvard Business School case study on Beyonce's surprise album release.
- Inspired, he began writing similar analyses, leading to Trapital's creation.
Building a Network Through Freelance Writing
- Dan Runcie leveraged Medium and freelance writing to gain initial exposure and build a network.
- This led to opportunities with larger publications and helped him recognize the potential of a niche publication.
Embrace Curiosity and Challenge Conventions
- Explore your curiosity and challenge conventional thinking.
- This can help establish a unique voice and perspective, attracting a loyal following.