Imagine this: your father dies from alcohol. You nearly lose yourself to it too. And then—without a blink—you build your fortune selling it. That’s what California Governor Gavin Newsom did. And Stephen Bartlett? He let it slide without a single challenge.

This is the Deaf Effect. It’s how the Liquid Lie survives—through silence, contradiction, and collective denial.

In this episode, I break down how this psychological phenomenon stops millions from ever facing the truth about alcohol… even when it’s screaming in their face.

We’re not here to judge Bartlett or Newsom. We’re here to turn the mirror inward.

Because the Deaf Effect isn’t just “out there.”

It’s in us.

Let’s talk about the gap between what we know—and how we live.

STRIVER, if you want to live a SELF-led life, AFAF—this one’s essential listening.

Listen in. Reflect. And if it lands, leave a comment saying:

“Today, I will not drink.”

Much love, and STRIVE on.

Lee

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De Verenigde Staten | Heleen Mees