The Learning Leader Show With Ryan Hawk

112: Liz Wessel – Why You Should Cold E-Mail Your Heroes

Apr 3, 2016
Liz Wessel, Co-founder and CEO of WayUp, shares her inspiring journey from Google to launching her own startup connecting college students with jobs. She discusses the importance of a fearless attitude and how cold emailing can lead to mentorship and unexpected opportunities. Liz emphasizes her successful fundraising efforts, raising over $9M, while navigating the complexities of business growth. Passion and work ethic are key themes, as she encourages young professionals to embrace risks and pursue meaningful connections.
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ADVICE

Embrace Uncertainty and Take Leaps

  • None of us truly knows what we're doing when starting something new.
  • Take leaps and stop doubting yourself to solve meaningful problems.
INSIGHT

Keys to Sustained Excellence

  • Sustained excellence comes from a positive attitude and fearlessness.
  • People who don't fear rejection maintain their excellence longer.
ANECDOTE

Two-Year Notice and Launch

  • Liz Wessel left Google after exactly two years as promised to start her company.
  • They launched the startup after raising seed funding and joining Y Combinator within months.
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