Fun is the key to engagement on social media.

Fun doesn’t mean irresponsible or irreverent—but it’s a quality that takes our responses from mediocre “like” to up to “love.”

Fun is a personality trait that also marks an effective brand. At least, that’s the mantra of one of the most successful brand builders who focuses on telling compelling stories.

In this episode, I interview Henk Campher, VP of Corporate Marketing at Hootsuite:

What we talked about:

How to work for Nelson Mandela, Marc Benioff, Starbucks, and Salesforce
Work should be fun, and so should brands
Marketers sell their brains, so pouring back into your mind is essential

Check out this resource we mentioned during the podcast:

Creating a Sustainable Brand by Henk Campher

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

Ep #21: Storytelling and Having Fun with the Buyer Journey w/ Henk Campher