Daybreak cover image

Daybreak

Blusmart’s unfair advantage has now become its biggest roadblock

Mar 28, 2025
Discover the struggles of BlueSmart, India's first EV ride-hailing platform, facing executive turnover and fierce competition. Explore the booming private banking sector as wealthy clients demand personalized services. Uncover the scandal surrounding major ad agencies accused of price-fixing just before India's biggest marketing event. Dive into the implications of these events on the future of electric mobility and advertising in India.
13:49

Podcast summary created with Snipd AI

Quick takeaways

  • BlueSmart Mobility faces financial difficulties due to executive resignations and rising leasing costs linked to its parent company's instability.
  • The booming demand for private banking services in India reflects the growing number of ultra-high net worth individuals seeking personalized financial management.

Deep dives

The Rise and Fall of BlueSmart Mobility

BlueSmart Mobility, an innovative ride-hailing platform that aimed to disrupt the Ola-Uber duopoly, has encountered significant challenges. Launched with an electric fleet and a full-stack model, BlueSmart distinguished itself by eliminating cancellation fees and surge pricing. However, recent developments, including the resignation of top executives and internal restructuring, indicate financial struggles, particularly influenced by its relationship with parent company Gensol Engineering. Gensol’s own financial instability has led to BlueSmart potentially facing increased leasing costs, which could further exacerbate its widening losses.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode