Daybreak Blusmart’s unfair advantage has now become its biggest roadblock
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Mar 28, 2025 Discover the struggles of BlueSmart, India's first EV ride-hailing platform, facing executive turnover and fierce competition. Explore the booming private banking sector as wealthy clients demand personalized services. Uncover the scandal surrounding major ad agencies accused of price-fixing just before India's biggest marketing event. Dive into the implications of these events on the future of electric mobility and advertising in India.
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BlueSmart's Disruption
- BlueSmart, India's first all-electric ride-hailing platform, challenged the Ola-Uber duopoly.
- It offered an electric fleet, a full-stack approach, zero cancellations, and no surge pricing.
Intertwined Troubles
- BlueSmart's parent company, Gensol, is facing financial difficulties, impacting BlueSmart's operations.
- Gensol's decision to sell a large portion of its EV fleet, which BlueSmart relies on, adds to the challenges.
Private Banking Boom
- India's growing millionaire population is driving demand for private bankers and wealth managers.
- These professionals provide personalized investment advice, requiring long hours and catering to client needs.